The infamous “ad-like object.” Reviewing unborn creative ideas is as painful as it is exciting. — Gods of Advertising

I can’t see the logo… We were previewing numerous campaign ideas today, tacked up in the wall, comprising the usual bits: potential tag lines, assorted copy, found images and various “ad-like objects.” Being the first internal round of discussion the work was still quite primitive. This meant the usual caveats had to be given to […]

via The infamous “ad-like object.” Reviewing unborn creative ideas is as painful as it is exciting. — Gods of Advertising

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