My chosen article to dish out for today’s Daily Dose of Business News is about Business Insider’s “McDonald’s killed one of it’s customers’ favorite things about eating there – and now Taco Bell is cashing in“.
In order to maintain a business, an owner should be innovative and this trait seems to avoid McDonald’s. Instead of innovating their menu to still offer $1 food to their customers, they solved their problem by bundling a few items that would put the prices beyond a dollar. This made budget conscious consumers to stay away or think twice in eating out with McDonald’s. Their favorite food would now cost them more than what it used to be and they don’t like it.
Taco Bell on the other hand thought of a way on how to still capitalize on those budget conscious consumers and they are winning. Aside from not changing their dollar…
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